Tag: Marketing

New UF/IFAS bilingual online resources help Florida farmers launch, enhance their business

by Lourdes Mederos
May 15, 2026

The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Extension has launched a new bilingual online resource to help Florida farmers strengthen their operations through effective business planning. The websites, ... READ MORE

Category: Agribusiness, Agriculture, , Crops, Farm Management, Horticulture, Livestock, Pests & Disease, Turf, UF/IFAS
Tags: Aquaculture Farming, Balance Sheets, Break-even Analysis, Business Operation, Business Plan, CAFE Latino, Cash Flow, Cattle, Coalition Of Florida Extension Educators For Latinos, Farm, Farm Data, Farmer, Farming Operation, Financial Management, Food, Fruit, Grower, Human Resources, Income Statements, Luis Rodriguez, Luis Rodriguez Rosado, Marketing, News, Polk County, Small Farms, UF-IFAS, UF/IFAS Extension, UF/IFAS Extension Polk County, University Of Florida, USDA Farm Service Agency, Vegetable

Citrus County high school students learn importance of passion and hard work in careers in agriculture – the No. 2 industry in Florida

by Brad Buck
May 15, 2026

When some people hear the word “agriculture,” they envision cows and plows, but you can pursue many careers in the field, as Citrus County high school students learned. The 2nd Annual Expanding Agriculture: Workforce Seminar opened with ... READ MORE

Category: Events, Work & Life
Tags: 2nd Annual Expanding Agriculture: Workforce Seminar, Agriculture, Aquaculture, Careers, Cattle, Citrus County Schools, College Of Central Florida, Drones, Eric Cassiano, High School, J.J. Grow, Leadership, Marguerite Beckford, Marketing, Plant Breeding, Prec-ag, Sales, Stacy Strickland, Students, UF/IFAS Extension Citrus County, UF/IFAS Extension Hernando County

From fields to social media feeds: Virtual conference helps rural ag producers harness digital marketing tools

by Megan Winslow
May 15, 2026

Across industries, business success increasingly relies on savvy digital marketing. (more…) READ MORE

Category: Agribusiness, Horticulture, Professional Development
Tags: Agricultural Education And Communication, Agriculture, Business, Center For Rural Enterprise Engagement, Cheryl Boyer, Conference, CREE, Customer, Cybersecurity, E-commerce, E-newsletters, Education, Farmer, Hikaru Peterson, IFAS, Institute Of Food And Agricultural Sciences, Lauri Baker, Learning, Marketing, Marketing Strategy, Online, Online Marketing, Small Business, Social Media, Summit, UF, UF-IFAS, University Of Florida, Virtual, Web Analytics

Oyster market research outlines marketing strategies for increasing grower profits

by Tory Moore
May 15, 2026

Highlights · A recent UF/IFAS research project identified opportunities for Florida Gulf oyster farmers to market their products for an increased price. · The findings noted logistical and volume ... READ MORE

Category: Agribusiness, Agriculture, UF/IFAS, UF/IFAS Research
Tags: Food Is Our Middle Name, Marketing, Oyster, Oyster Farming, Oysters, SEEDIT, SEEDIT Grant

UF study taps into flourishing Florida craft beer market

by Megan Winslow
May 15, 2026

In the past decade, the Florida craft beer industry has experienced explosive growth, expanding from 66 to 396 breweries – a sixfold increase. A new Ask IFAS study from UF/IFAS food and resource economics department researchers provides a ... READ MORE

Category:
Tags: Ask IFAS, Beer, Brewery, Consumer Engagement, Craft Beer, Customers, Demographics, Economics, Food And Resource Economics Department, FRED, IFAS, Industry, Institute Of Food And Agricultural Sciences, Market, Marketing, Megan Winslow, Meri Hambaryan, Nathan Palardy, Survey, UF, UF-IFAS, University Of Florida

Summit to help ag businesses learn to market themselves through new media

by Brad Buck
May 15, 2026

Want to know more about how to promote your agriculture-based business? You might reach more customers with a more effective presence on social media, among other tactics. To learn more about how to use non-traditional media to promote your ... READ MORE

Category: Agribusiness
Tags: Agribusiness, Agricultural Education And Communication, Center For Rural Enterprise Engagement, Consumers, Lauri Baker, Marketing, New Media, Rural Businesses, Social Media, Webinars

Business of Farming Workshop offers agriculture entrepreneurs keys to starting small-scale operations

by Lourdes Mederos
May 15, 2026

A team from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is offering a two-day program, The Business of Farming Workshop, for entrepreneurs looking to build an agricultural business. Limited bilingual assistance ... READ MORE

Category: Agribusiness, Agriculture, Farm Management, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS Extension
Tags: Agriculture, Business Of Farming, Business Plan, Consumers, Entrepreneur, Farmers Markets, Finance, Food, Food And Resource Economics, Food Sales, Human Resource Plan, Marketing, Marketing Plan, Operational Plan, Polk County, Small Farms, Small-scale Grower, Sustainable Food Products, Trent Blare, UF/IFAS Extension, UF/IFAS Tropical Research And Education Center, USDA, Workshop

Starting a farming business? UF/IFAS hosts virtual English and Spanish workshops for beginners

by Lourdes Mederos
May 15, 2026

Florida farming is big business. To make it in today’s competitive market, those new to the industry need a solid business plan and the right marketing tactics to build a business from the ground up. "Agricultural operations, regardless ... READ MORE

Category: Agribusiness, Agriculture, Crops, Events, Farm Management, Horticulture, Livestock, Money Matters, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS Extension, UF/IFAS Teaching
Tags: Agricultural Education And Communication, Business, Business Plan, Climate, Consumer, Consumer Preferences, Consumer Reviews, Farm Operations, Farming, Farming Is A Business, Financial Planning, Human Resources, Institute Of Food And Agricultural Sciences, Jonael Bosques-Mendez, La Agricultura Es Un Negocio, Luis Rodriguez Rosado, Marketing, Marketing Plan, News, Research, Spanish, U.S. Department Of Agriculture, UF-IFAS, UF/IFAS Extension, UF/IFAS Extension Hardee County, UF/IFAS Extension Polk County, University Of Florida

When pricing produce to sell directly to consumers, farmers urged to know their costs

by Brad Buck
May 15, 2026

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Consumers, Costs, Customers, Farmers, Farmers Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

Canva Templates Now Available

by michelelwood
November 5, 2025

Ask, and you shall receive! The ICS Graphic Design team has developed a set of Canva templates ready for you to retrieve and use in your free Canva accounts. There are flyers, brochures, conference posters, and social media templates using the ... READ MORE

Category: UF/IFAS Graphics, UF/IFAS Teaching
Tags: Canva, Communications, Flyer, Graphics, Marketing, Marketing Extension, Poster, Promotional Brochure, Templates, UF/IFAS Extension

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