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Tag: Marketing

When pricing produce to sell directly to consumers, farmers urged to know their costs


August 14, 2024

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Consumers, Costs, Customers, Farmers, Farmers Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

Starting a farming business? UF/IFAS hosts virtual English and Spanish workshops for beginners


March 18, 2024

Florida farming is big business. To make it in today’s competitive market, those new to the industry need a solid business plan and the right marketing tactics to build a business from the ground up. "Agricultural operations, regardless ... READ MORE

Category: Agribusiness, Agriculture, Crops, Events, Farm Management, Horticulture, Livestock, Money Matters, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS Extension, UF/IFAS Teaching
Tags: Agricultural Education And Communication, Business, Business Plan, Climate, Consumer, Consumer Preferences, Consumer Reviews, Farm Operations, Farming, Farming Is A Business, Financial Planning, Human Resources, Institute Of Food And Agricultural Sciences, Jonael Bosques-Mendez, La Agricultura Es Un Negocio, Luis Rodriguez Rosado, Marketing, Marketing Plan, News, Research, Spanish, U.S. Department Of Agriculture, UF-IFAS, UF/IFAS Extension, UF/IFAS Extension Hardee County, UF/IFAS Extension Polk County, University Of Florida

Business of Farming Workshop offers agriculture entrepreneurs keys to starting small-scale operations


April 12, 2023

A team from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is offering a two-day program, The Business of Farming Workshop, for entrepreneurs looking to build an agricultural business. Limited bilingual assistance ... READ MORE

Category: Agribusiness, Agriculture, Farm Management, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS Extension
Tags: Agriculture, Business Of Farming, Business Plan, Consumers, Entrepreneur, Farmers Markets, Finance, Food, Food And Resource Economics, Food Sales, Human Resource Plan, Marketing, Marketing Plan, Operational Plan, Polk County, Small Farms, Small-scale Grower, Sustainable Food Products, Trent Blare, UF/IFAS Extension, UF/IFAS Tropical Research And Education Center, USDA, Workshop
Canva Template blog header

Canva Templates Now Available


April 3, 2023

Ask, and you shall receive! The ICS Graphic Design team has developed a set of Canva templates ready for you to retrieve and use in your free Canva accounts. There are flyers, brochures, conference posters, and social media templates using the ... READ MORE

Category: UF/IFAS Graphics, UF/IFAS Teaching
Tags: Canva, Communications, Flyer, Graphics, Marketing, Marketing Extension, Poster, Promotional Brochure, Templates, UF/IFAS Extension

Summit to help ag businesses learn to market themselves through new media


September 1, 2022

Want to know more about how to promote your agriculture-based business? You might reach more customers with a more effective presence on social media, among other tactics. To learn more about how to use non-traditional media to promote your ... READ MORE

Category: Agribusiness
Tags: Agribusiness, Agricultural Education And Communication, Center For Rural Enterprise Engagement, Consumers, Lauri Baker, Marketing, New Media, Rural Businesses, Social Media, Webinars

Register Your Farm on www.SWFLFresh.com


August 10, 2022

If you are a SWFL farmer selling your products locally or direct to consumer, consider registering your farm on the SWFL Fresh: Choose Local, Choose Fresh website. Who can create a profile? Farmers selling SWFL grown produce, meat, ... READ MORE

Category: Agribusiness, Agriculture, Fruits & Vegetables, UF/IFAS Extension, Work & Life
Tags: Agribusiness, Agriculture, Branding, Collier County Extension, Farmers, Florida, Local Food, Marketing, Product Marketing, SWFL, Swflfresh, UF/IFAS Extension
Many raw oysters on the half shell, open on ice

Oyster market research outlines marketing strategies for increasing grower profits


April 4, 2022

Highlights ·         A recent UF/IFAS research project identified opportunities for Florida Gulf oyster farmers to market their products for an increased price. ·         The findings noted logistical and volume ... READ MORE

Category: Agribusiness, Agriculture, UF/IFAS, UF/IFAS Research
Tags: Food Is Our Middle Name, Marketing, Oyster, Oyster Farming, Oysters, SEEDIT, SEEDIT Grant

‘SWFL Fresh’ campaign encourages purchase of local food


June 29, 2021

Special to The News-Press, May 30, 2020 Southwest Florida is home to a wide range of agricultural commodities, and our farmers are producing some of the freshest fruits, vegetables and seafood you can find. That’s good news for our residents ... READ MORE

Category: Agriculture, UF/IFAS Extension
Tags: Agriculture, Collier County, Consumer, Growers, Local Food, Marketing, Producers, Products, Sustainability, SWFL, SWFL Fresh

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