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Tag: Marketing

Imperfect Competition Yields Profitable Market Opportunities

  Imperfect Competition Yields Profitable Market Opportunities  JANUARY 28, 2021 AGRI-BUSINESS,  GENERAL,  TOP POSTS,  VSCNEWS MAGAZINE By Kimberly L. Morgan and Jessica Ryals Photo credit: © Foap.com / stock.adobe.com In nearly all introductory economics courses, the agricultural industry serves as the primary… Read More

‘SWFL Fresh’ campaign encourages purchase of local food

Special to The News-Press, May 30, 2020 Southwest Florida is home to a wide range of agricultural commodities, and our farmers are producing some of the freshest fruits, vegetables and seafood you can find. That’s good news for… Read More

Free Advertising for Your Farm

Direct  to  consumer  marketing such as on-farm sales, farmers markets,  community  supported  agriculture,  U-picks  and  farm tours  can  be  a  great  way  to  generate  customers and get people to share their experience about your business through word of… Read More

UF/IFAS helps local farmers break into the local food movement

When it comes to defining local food, things are hardly black and white. Instead, consumers perceive degrees of localness rather than firm local and non-local divisions, University of Florida Institute of Food and Agricultural Sciences researchers have found…. Read More

Developing Agritainment

Local residents know that millions of visitors flock to Florida to visit its beaches, theme parks and other attractions each year. But many locals don’t know there are fun activities close to home. Agritainment is a variation of… Read More