Growers want to produce wildlife-friendly plants, and consumers want to buy them, at least in theory, new University of Florida research shows.
While consumers say they’re eager to purchase wildlife-friendly plants, some aren’t sure they ... READ MORE
While many of you enjoy sweet, cool watermelon as a treat or snack this summer, remember where it comes from – the sweat of farmers, and some Florida growers say they had their best season ever.
The bountiful season, which ends in most ... READ MORE
A team from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is offering a two-day program, The Business of Farming Workshop, for entrepreneurs looking to build an agricultural business. Limited bilingual assistance ... READ MORE
Want to know more about how to promote your agriculture-based business? You might reach more customers with a more effective presence on social media, among other tactics.
To learn more about how to use non-traditional media to promote your ... READ MORE
In their quest to improve strawberry flavor, University of Florida scientists have found the genes behind several aromatic chemicals that enhance the fruit’s taste.
These findings will help UF/IFAS researchers Vance Whitaker and Seonghee ... READ MORE
They may be called “aromatic” blueberries, but they don’t just smell nice -- they taste good.
University of Florida scientists now know why: These fruits contain just the right genetic combination to produce the chemistry required for ... READ MORE
Consumers want to buy plants that enjoy a mutually beneficial relationship with fauna in their landscapes, preliminary University of Florida research shows. To help meet consumer demand, UF/IFAS researchers want to assure consumers that those ... READ MORE
BALM, Fla. -- A white strawberry? Not red? Yes, you “read” that right. And it smells a little like a pineapple. It’s also novel in that it’s the first white strawberry to go to market in the United States.
Just in time for the west-central ... READ MORE
Grocery shopping is probably one of my least favorite weekly chores. I have a family of picky eaters and it’s difficult to find healthy meals that please everyone. I can think of a million ways I’d rather spend my time than navigating the ... READ MORE
Did you know that UF/IFAS manages a nifty FREE resource called Florida MarketMaker for marketing and research throughout the food supply chain? Many producers and Extension throughout Florida do not even know this resource exists. MarketMaker ... READ MORE