Tag: marketing

UF study taps into flourishing Florida craft beer market

by Megan Winslow
January 27, 2025

In the past decade, the Florida craft beer industry has experienced explosive growth, expanding from 66 to 396 breweries – a sixfold increase. A new Ask IFAS study from UF/IFAS food and resource economics department researchers provides a ... READ MORE

Category: UF/IFAS
Tags: Ask IFAS, Beer, Brewery, Consumer Engagement, Craft Beer, Customers, Demographics, Economics, Food And Resource Economics Department, FRED, IFAS, Industry, Institute Of Food And Agricultural Sciences, Market, Marketing, Megan Winslow, Meri Hambaryan, Nathan Palardy, Survey, UF, UF/IFAS, University Of Florida

When pricing produce to sell directly to consumers, farmers urged to know their costs

by Brad Buck
August 14, 2024

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Consumers, Costs, Customers, Farmers, Farmers' Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

Starting a farming business? UF/IFAS hosts virtual English and Spanish workshops for beginners

by Lourdes Mederos
March 18, 2024

Florida farming is big business. To make it in today’s competitive market, those new to the industry need a solid business plan and the right marketing tactics to build a business from the ground up. "Agricultural operations, regardless ... READ MORE

Category: Agribusiness, Agriculture, Blog Community, Crops, EVENTS, Farm Management, Horticulture, Livestock, Money Matters, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS, UF/IFAS Extension, UF/IFAS Extension, UF/IFAS Teaching
Tags: Agricultural Education And Communication, Business, Business Plan, Climate, Consumer, Consumer Preferences, Consumer Reviews, Farm Operations, Farming, Farming Is A Business, Financial Planning, Human Resources, Institute Of Food And Agricultural Sciences, Jonael Bosques-Mendez, La Agricultura Es Un Negocio, Luis Rodriguez Rosado, Marketing, Marketing Plan, News, Research, Spanish, U.S. Department Of Agriculture, UF/IFAS, UF/IFAS Extension, UF/IFAS Extension Hardee County, UF/IFAS Extension Polk County, University Of Florida

Business of Farming Workshop offers agriculture entrepreneurs keys to starting small-scale operations

by Lourdes Mederos
April 12, 2023

A team from the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is offering a two-day program, The Business of Farming Workshop, for entrepreneurs looking to build an agricultural business. Limited bilingual assistance ... READ MORE

Category: Agribusiness, Agriculture, Blog Community, Farm Management, Professional Development, SFYL Hot Topic, UF/IFAS, UF/IFAS Extension
Tags: Agriculture, Business Of Farming, Business Plan, Consumers, Entrepreneur, Farmers' Markets, Finance, Food, Food And Resource Economics, Food Sales, Human Resource Plan, Marketing, Marketing Plan, Operational Plan, Polk County, Small Farms, Small-scale Grower, Sustainable Food Products, Trent Blare, UF/IFAS Extension, UF/IFAS Tropical Research And Education Center, Usda, Workshop

Summit to help ag businesses learn to market themselves through new media

by Brad Buck
September 1, 2022

Want to know more about how to promote your agriculture-based business? You might reach more customers with a more effective presence on social media, among other tactics. To learn more about how to use non-traditional media to promote your ... READ MORE

Category: Agribusiness
Tags: Agribusiness, Agricultural Education And Communication, Center For Rural Enterprise Engagement, Consumers, Lauri Baker, Marketing, New Media, Rural Businesses, Social Media, Webinars

Oyster market research outlines marketing strategies for increasing grower profits

by Tory Moore
April 4, 2022

Highlights · A recent UF/IFAS research project identified opportunities for Florida Gulf oyster farmers to market their products for an increased price. · The findings noted logistical and volume ... READ MORE

Category: Agribusiness, Agriculture, UF/IFAS, UF/IFAS, UF/IFAS Research
Tags: Food Is Our Middle Name, Marketing, Oyster, Oyster Farming, Oysters, SEEDIT, SEEDIT Grant

Farmers’ market phonies raise ire of some customers — but not all, UF researchers say

by Tom Nordlie
September 25, 2012

Cutline at bottom. Click here for high-resolution image. GAINESVILLE, Fla. --- Doing business with a farmers’ market phony selling non-local food might bother some shoppers, but not all, according to a new University of Florida study. ... READ MORE

Category: Agriculture, Crops, Health & Nutrition, WORK & LIFE
Tags: Crops, Economics, Farmers' Market, Marketing, Mickie Swisher, Xin Zhao, Zhifeng Gao

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