Tag: Zhifeng Gao

UF Study: Buyers Want Environmentally Safe Strawberry Production

GAINESVILLE, Fla. — As buyers browse strawberry packages at the supermarket, they might see labels such as “organically grown” or “locally grown.” But they’d also like to know if the fruit was produced in a way that preserves… Read More

Consumers find objective, comprehensive grocery reviews helpful

GAINESVILLE, Fla. — When you go online, do you want a flowery review of groceries, or do you want a write-up that’s more straightforward and factual? A new University of Florida study shows consumers find the “just-the-facts” approach… Read More

UF study: Red makes consumers retain attention to food labels

GAINESVILLE, Fla. — For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao,… Read More

UF/IFAS organic strawberry research featured in e-book

Cutline below GAINESVILLE, Fla. – A new e-book from the University of Arkansas System features University of Florida scientists’ quest to establish a Florida organic strawberry industry. A chapter titled “Organic open-field and high tunnel strawberry cropping systems… Read More

Farmers’ market phonies raise ire of some customers — but not all, UF researchers say

Cutline at bottom. Click here for high-resolution image. GAINESVILLE, Fla. — Doing business with a farmers’ market phony selling non-local food might bother some shoppers, but not all, according to a new University of Florida study.  Shoppers often… Read More