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Tag: consumers

White strawberry one of two new UF/IFAS varieties ready for harvest season

white strawberries in green basket

BALM, Fla. — A white strawberry? Not red? Yes, you “read” that right. And it smells a little like a pineapple. It’s also novel in that it’s the first white strawberry to go to market… Read More

UF/IFAS Extension helps develop campaign to connect Southwest Florida consumers, growers

NAPLES, Fla. – Southwest Florida’s farmers want you to eat their produce, and many consumers crave locally grown food. To meet those desires, a UF/IFAS Extension agent is helping launch a new marketing campaign to… Read More

UF, Georgia Tech Scientists to Begin Work on More Drought-Tolerant Peanut

GAINESVILLE, Fla. — Farmers and consumers can benefit from a more drought-tolerant peanut, and scientists from the University of Florida and Georgia Institute of Technology will soon begin research to develop a more resilient crop…. Read More

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according… Read More

Florida peaches pack a punch as a succulent snack

GAINESVILLE, Fla. — Florida peaches make for a succulent snack, say consumers surveyed by a University of Florida Institute of Food and Agricultural Sciences researcher. That’s encouraging news for Florida producers trying to expand their… Read More

‘Local food opinion leaders’ can help bridge gap between farmers, consumers

Please see caption below story. “GAINESVILLE, Fla. — As consumers increasingly desire local food, opinion leaders can encourage others to eat healthier food and, in doing so, improve the local economy, according to new University of… Read More

UF/IFAS study: Few people know mushrooms’ health benefits

  Please see caption below story. GAINESVILLE, Fla. — Relatively few people are aware of the health benefits of mushrooms, according to a new national survey by University of Florida Institute of Food and Agricultural… Read More