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Tag: consumers

UF survey: ‘Florida’ branding on orange juice helps it sell better

Consumers are more likely to buy orange juice if they think the fruit comes from Florida, new University of Florida research shows. In fact, top reasons consumers purchase orange juice include taste, health benefits and… Read More

UF study: Fully recyclable packaging makes consumers feel better about meal kits

Meal kits are growing in popularity, with national sales predicted to increase from $4.6 billion in 2017 to $11.6 billion in 2022. Such kits include pre-cut raw foods and recipe cards to prepare a home-cooked… Read More

UF project hopes to ‘certify’ appropriate plants as wildlife-friendly

Increasingly, consumers want plants that support wildlife, such as pollinators. That’s why UF/IFAS researchers are combining hard and social sciences to ensure you get the “certifiably” wildlife-friendly plants you seek. That’s right: Six researchers across… Read More

White strawberry one of two new UF/IFAS varieties ready for harvest season

white strawberries in green basket

BALM, Fla. — A white strawberry? Not red? Yes, you “read” that right. And it smells a little like a pineapple. It’s also novel in that it’s the first white strawberry to go to market… Read More

UF/IFAS Extension helps develop campaign to connect Southwest Florida consumers, growers

NAPLES, Fla. – Southwest Florida’s farmers want you to eat their produce, and many consumers crave locally grown food. To meet those desires, a UF/IFAS Extension agent is helping launch a new marketing campaign to… Read More

UF, Georgia Tech Scientists to Begin Work on More Drought-Tolerant Peanut

GAINESVILLE, Fla. — Farmers and consumers can benefit from a more drought-tolerant peanut, and scientists from the University of Florida and Georgia Institute of Technology will soon begin research to develop a more resilient crop…. Read More

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according… Read More