Tag: Customers

UF study taps into flourishing Florida craft beer market

by Megan Winslow
January 27, 2025

In the past decade, the Florida craft beer industry has experienced explosive growth, expanding from 66 to 396 breweries – a sixfold increase. A new Ask IFAS study from UF/IFAS food and resource economics department researchers provides a ... READ MORE

Category:
Tags: Ask IFAS, Beer, Brewery, Consumer Engagement, Craft Beer, Customers, Demographics, Economics, Food And Resource Economics Department, FRED, IFAS, Industry, Institute Of Food And Agricultural Sciences, Market, Marketing, Megan Winslow, Meri Hambaryan, Nathan Palardy, Survey, UF, UF-IFAS, University Of Florida
A bustling outdoor market with oranges and vegetables displayed, people engaging in the background. Español. Un mercado al aire libre concurrido con naranjas y verduras en exhibición, y personas interactuando al fondo. Español. Un mercado al aire libre concurrido con naranjas y verduras en exhibición, y personas interactuando al fondo.

When pricing produce to sell directly to consumers, farmers urged to know their costs

by Brad Buck
August 14, 2024

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Archive, Consumers, Costs, Customers, Farmers, Farmers Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

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