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When pricing produce to sell directly to consumers, farmers urged to know their costs


August 14, 2024

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Consumers, Costs, Customers, Farmers, Farmers' Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

Tomato trade with Mexico could cost U.S. growers $250M a year, UF study shows


September 22, 2021

As Mexico increases tomato exports across the world, including to the United States, prices plummet for American growers, including those in Florida. That practice could cost American growers as much as $252 million per year -- or 27% in revenue ... READ MORE

Category: Agriculture, UF/IFAS
Tags: Exports, Food And Resource Economics, Growers, Gulf Coast Research And Education Center, Imports, Mexico, Price, Revenue, Tomatoes, Trade, Zhengfei Guan

UF/IFAS Researchers Use AI to Take the Guesswork out of Fruit Pricing


July 23, 2019

Pricing fruit comes down to a bit of art and some science for farmers. But new technology from the University of Florida may remove some of that guesswork. “Growers often rely on their gut to estimate a price for their crop,” said Daniel ... READ MORE

Category: Agribusiness, Agriculture, Crops
Tags: #AI, Agricultural And Biological Engineering, Artificial Intelligence, Daniel Lee, Fruit, Gulf Coast Research And Education Center, Image System, Natalia Peres, Price, Strawberries

UF/IFAS Report: 2016-17 Citrus Season Saw Smaller Harvest, But Higher Prices Cushioned Impact on Growers


December 19, 2018

By Tom Nordlie GAINESVILLE, Fla. --- Higher prices offset production declines during Florida’s 2016-17 citrus growing season and so the industry’s overall economic contributions changed little from 2015-16, according to a new report from ... READ MORE

Category: UF/IFAS
Tags: Christa Court, Citrus, Citrus Greening, Economic Impact Analysis Program, Economic Report, Food And Resource Economics Department, Hurricane Irma, News, Price

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