UF survey: ‘Florida’ branding on orange juice helps it sell better
January 10, 2022
Consumers are more likely to buy orange juice if they think the fruit comes from Florida, new University of Florida research shows. In fact, top reasons consumers purchase orange juice include taste, health benefits and origin of the fruit. Grocery ... READ MORE
Category: Health & NutritionTags: Citrus Greening Disease, Consumers, Florida, Food And Resource Economics, Grocery Shopping, Health Benefits, Orange Juice, Taste, Willingness To Pay, Yan Heng
