Tag: willingness to pay

UF/IFAS Study Illustrates Value Floridians, Others Place on Springs

GAINESVILLE, Fla. — Thousands of people take the cool plunge into one or more of Florida’s 1,000-plus springs each year, and each person derives $20 to $43 in recreational value beyond their travel expenses per visit, a new… Read More

Consumers Willing to Pay More for Fresh from Florida Plant Products, UF Study Finds

By Caroline Roper GAINESVILLE, Fla. — Florida consumers see value in and are willing to pay more for locally-grown products, especially when it comes to landscape and ornamental plants, according to a new study conducted by University of… Read More