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Tag: Fredy H. Ballen

running up the 8 steps (silhouette photo)

Eight Steps to Developing a Simple Marketing Plan

August 26, 2015

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for ... READ MORE

Category: Agribusiness, Agriculture, Professional Development
Tags: Edward A. Evans, Food And Resource Economics Department, Fredy H. Ballen, Marketing And Sales, Tropical REC

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