Eight Steps to Developing a Simple Marketing Plan
August 26, 2015
Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for ... READ MORE
Category: Agribusiness, Agriculture, Professional DevelopmentTags: Edward A. Evans, Food And Resource Economics Department, Fredy H. Ballen, Marketing And Sales, Tropical REC