Eight Steps to Developing a Simple Marketing Plan

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan, a step-by-step process for creating one, and a marketing plan worksheet. Written by Edward A. Evans and Fredy H. Ballen, and published by the UF Department of Food and Resource Economics, August 2015. (Feature image photo credit: iStock/Thinkstock)


Posted: August 26, 2015

Category: Agribusiness, Agriculture, Professional Development
Tags: Edward A. Evans, Food And Resource Economics Department, Fredy H. Ballen, Marketing And Sales, Tropical REC

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