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Tag: Food and Resource Economics Department

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Eight Steps to Developing a Simple Marketing Plan

by Diana Hagan (she/her)
August 26, 2015

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for ... READ MORE

Category: Agribusiness, Agriculture, Professional Development
Tags: Edward A. Evans, Food And Resource Economics Department, Fredy H. Ballen, Marketing And Sales, Tropical REC
portion of report cover, still life of Florida seafood

Seafood Knowledge, Perceptions, and Use Patterns in Florida: Findings from a 2013 Survey of Florida Residents

by Diana Hagan (she/her)
June 15, 2015

Over the past few years, consumers have begun to pay more attention to the nutritional benefits, sustainability, and environment impact of consuming seafood. However, media coverage of these concerns may leave consumers confused and uncertain ... READ MORE

Category: Agribusiness, Agriculture, Food Safety, Work & Life
Tags: Bryan Fluech, Charles M. Adams, Consumer Perceptions, Education Programs, Food And Resource Economics Department, Lisa Krimsky, Seafood Industry

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