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When pricing produce to sell directly to consumers, farmers urged to know their costs


August 14, 2024

Instead of taking what the broker or retailer feels like paying, small- and medium-sized farmers who sell directly to consumers should track costs, determine what they want to earn and set their own produce prices, University of Florida experts ... READ MORE

Category: Agribusiness, UF/IFAS
Tags: Consumers, Costs, Customers, Farmers, Farmers Markets, Jessica Ryals, Kim Morgan, Marketing, Mid-sized Farmers, Niche Market, Price, Retail, Small Farmers, Social Media, Southwest Florida Research And Education Center, UF/IFAS Extension Collier County

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