Category: Agribusiness

Transparency in Agriculture and Natural Resources: Defining Transparent Communication

Dr. Robert Fraley of Monsanto speaking in public

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized… Read More

Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling and strategies for… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The series also discusses… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related food industries have… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing a marketing plan,… Read More

Seafood Knowledge, Perceptions, and Use Patterns in Florida: Findings from a 2013 Survey of Florida Residents

portion of report cover, still life of Florida seafood

Over the past few years, consumers have begun to pay more attention to the nutritional benefits, sustainability, and environment impact of consuming seafood. However, media coverage of these concerns may leave consumers confused and uncertain about how they… Read More