Letting Them In: Sharing Your Story with People outside of Your Industry

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and value. This 3-page fact sheet also offers do’s and don’ts for crafting a story for non-expert audiences. Written by Brandon Telg, Jaron Jones, and Ricky Telg, and published by the UF Department of Agricultural Education and Communication, July 2015.

Featured photo credit: monkeybusinessimages/iStock/Thinkstock.com


Posted: September 17, 2015

Category: Agribusiness, Agriculture, Community Volunteers, Professional Development, UF/IFAS Extension, Work & Life
Tags: Agricultural Education And Communication Department, Brandon Telg, Jaron Jones, Ricky Telg, Story-crafting

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