Skip to main content

Category: Agribusiness

Learning about Farming Data

Sprinklers watering young citrus trees.

The issue of data collection, use, and ownership continues to be an important one. It relates to many facets of everyday life: social media, online shopping, media consumption, browsing habits, apps, and more. Questions of… Read More

Estimating Cotton Yield

Cotton farm.

A lot of planning, preparation, and labor goes into cotton production. The ability to estimate yield and familiarity with factors that affect yield can help growers with crop management. A recent EDIS publication, Estimating Cotton… Read More

Farmer-Led Cooperatives and Farm to School Procurement

Fresh yellow, red, and orange peppers at the farmers market.

One feature of the Farm to School (F2S) program is the purchase of food from local farms for cafeteria service. Florida's climate and year-round production provide opportunities to expand F2S. These conditions introduce exciting possibilities… Read More

Transparency in Agriculture and Natural Resources: Defining Transparent Communication

Dr. Robert Fraley of Monsanto speaking in public

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency… Read More

Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing… Read More