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Category: Agribusiness

Sprinklers watering young citrus trees.

Learning about Farming Data


November 4, 2021

The issue of data collection, use, and ownership continues to be an important one. It relates to many facets of everyday life: social media, online shopping, media consumption, browsing habits, apps, and more. Questions of ownership and control ... READ MORE

Category: Agribusiness, Agriculture, Farm Management, Professional Development
Tags: Agricultural And Biological Engineering Department, Albert De Vries, D. Daniel Sokol, Farming Data, Yiannis Ampatzidis, Ziwen Yu
Cotton farm.

Estimating Cotton Yield


May 14, 2021

A lot of planning, preparation, and labor goes into cotton production. The ability to estimate yield and familiarity with factors that affect yield can help growers with crop management. A recent EDIS publication, Estimating Cotton Yield, ... READ MORE

Category: Agribusiness, Agriculture, Crops, Farm Management, Professional Development
Tags: Agronomy Department, Cotton, David Wright, De Broughton, Emma Brooks, Ethan Carter, Ian Small, Joseph Iboyi, Mahesh Bashyal, Mark Mauldin, Michael J. Mulvaney, Pratap Devkota, West Florida REC
Fresh yellow, red, and orange peppers at the farmers market.

Farmer-Led Cooperatives and Farm to School Procurement


March 31, 2021

One feature of the Farm to School (F2S) program is the purchase of food from local farms for cafeteria service. Florida's climate and year-round production provide opportunities to expand F2S. These conditions introduce exciting ... READ MORE

Category: Agribusiness, Agriculture, Farm Management, Food Safety, Health & Nutrition, Money Matters, Professional Development, Work & Life
Tags: Agricultural And Biological Engineering Department, Buying Local, Catherine Campbell, Danielle D. Treadwell, Farm To School, Farmer-led Cooperative, Feasibility, Jonathan Adam Watson, Ray Bucklin, Small Farm, Southwest Florida
Dr. Robert Fraley of Monsanto speaking in public

Transparency in Agriculture and Natural Resources: Defining Transparent Communication


October 26, 2015

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, ... READ MORE

Category: Agribusiness, Agriculture
Tags: Agricultural Education And Communication Department, Communication, Joy N. Rumble
Everyone has a story

Story Development


September 17, 2015

Stories let you share who you are with the world. Storytelling can help develop an organization's identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling and strategies ... READ MORE

Category: 4-H & Youth, Agribusiness, Agriculture, Clubs & Volunteers, Community Volunteers, Professional Development, Work & Life
Tags: Agricultural Education And Communication Department, Brandon Telg, Jaron Jones, Ricky Telg, Story-crafting
woman stands on chair to share story with circle of listeners in office setting

Letting Them In: Sharing Your Story with People outside of Your Industry


September 17, 2015

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience will understand and value. This ... READ MORE

Category: Agribusiness, Agriculture, Community Volunteers, Professional Development, UF/IFAS Extension, Work & Life
Tags: Agricultural Education And Communication Department, Brandon Telg, Jaron Jones, Ricky Telg, Story-crafting

Getting the Most out of Social Media


September 17, 2015

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. The goal of this series is to help agriculturalists understand how social media can work for them. The series also discusses ... READ MORE

Category: 4-H & Youth, Agribusiness, Agriculture, Clubs & Volunteers, Community Volunteers, Professional Development, Work & Life
Tags: Agricultural Education And Communication Department, Jessica C. Fernandez, Joy N. Rumble, Social Media
Alan Hodges in Florida pine forest

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013


September 11, 2015

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013-- an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and ... READ MORE

Category: Agribusiness, Agriculture, UF/IFAS Extension
Tags: Alan W. Hodges, Economic Impact Analysis, Economic Value Of Agriculture, Food And Resource Economics Department, Mohammad Rahmani, Thomas J. Stevens
running up the 8 steps (silhouette photo)

Eight Steps to Developing a Simple Marketing Plan


August 26, 2015

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for ... READ MORE

Category: Agribusiness, Agriculture, Professional Development
Tags: Edward A. Evans, Food And Resource Economics Department, Fredy H. Ballen, Marketing And Sales, Tropical REC
Figure 1. Participants on a farm tour in Santa Rosa county Credit: Ginny Hinton, UF/IFAS

Planning for a Farm Tour: Keeping the Conversation Fresh


August 26, 2015

Hosting tours at your farm can be a great way to market your products and your farm's brand. Tours let you tell potential customers how you grow your food, why they should buy it, and who you are as a farmer. This 3-page fact sheet discusses ... READ MORE

Category: Agribusiness, Agriculture, Farm Management
Tags: Agricultural Education And Communication Department, Agritourism, Claire Mitchell, Joy N. Rumble

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