One feature of the Farm to School (F2S) program is the purchase of food from local farms for cafeteria service. Florida's climate and year-round production provide opportunities to expand F2S. These conditions introduce exciting possibilities… Read More
When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency… Read More
Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling… Read More
Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience… Read More
Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity. The goal of this series is to help agriculturalists understand how social media can work for them. The… Read More
About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related… Read More
Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing… Read More
Hosting tours at your farm can be a great way to market your products and your farm’s brand. Tours let you tell potential customers how you grow your food, why they should buy it, and… Read More
Over the past few years, consumers have begun to pay more attention to the nutritional benefits, sustainability, and environment impact of consuming seafood. However, media coverage of these concerns may leave consumers confused and uncertain… Read More
