Some food labels designed to nudge Americans toward healthier food choices can have the opposite effect, new University of Florida research shows.
The study is particularly compelling because it comes as the U.S. Food and Drug Administration weighs whether to require front-of-package food labels. Through a newly proposed rule, the agency introduced labels highlighting saturated fat, sodium and added sugar. Each value on the labels, a percent of the recommended daily value, corresponds to one of three levels: low, medium and high.
The UF/IFAS study, published in the journal Food Policy, examined front-of-package labels professing the contents inside as “healthy.” Researchers found the labels decreased consumers’ willingness to pay for yogurt unless the claim was supported by FDA backing and an explanation about the agency’s criteria for the designation.
Para accesar a este contenido en español, por favor utilice este enlace.
5
