UF/IFAS researchers show potential market for locally grown Asian vegetables
Please see caption at end of story.
GAINESVILLE, Fla. — Asian-Americans in three East Coast states, including Florida, yearn for more of their native vegetables, and those crops can be grown in the East, say two University of Florida Institute of Food and Agricultural Sciences researchers.
Gene McAvoy, a UF/IFAS Extension vegetable specialist, and Shouan Zhang, a UF/IFAS plant pathology associate professor, were among a group of 17 researchers from four land-grant universities who surveyed Asian Americans’ preferences in Asian vegetables. Then the researchers tested the crops in various states to see how well they would grow.
There’s a market for locally grown Asian vegetables, researchers say.
In Florida, Asians account for 2.8 percent – or 557,000 — of the state’s 19.8 million people, according to the U.S. Census Bureau. The population of Asian Americans has jumped by 32 percent from 2000 to 2011, according to the census bureau. Asians are expected to make up about 40 million Americans by 2030. On the East Coast alone, there are 5.8 million Asian Americans in 2014, according to the study.
Asians buy 2 ½ to 3 times as many vegetables as Caucasians, said McAvoy, so it’s only natural that researchers find out the most popular for Asian-Americans and see if they can grow them. Additionally, the rapid expansion of Asian populations in the United States provides significant opportunities and challenges for the produce sector to take advantage of their close proximity to densely populated areas, Zhang said.
“Growers are always looking for new vegetables,” said McAvoy, who’s also director of UF/IFAS Extension Hendry County. “They want to get out in front of the competition. It’s been lucrative. Some medium-sized growers – that’s how they’ve been able to survive and even thrive.”
The study into the popularity and feasibility of certain Asian vegetables was led by Rutgers University and included researchers from UF/IFAS, the University of Massachusetts and Pennsylvania State University. Researchers conducted phone interviews with 685 Asian-Americans in Florida, New Jersey, Massachusetts and Pennsylvania. They asked how much consumers spent on vegetable and herbs.
Then they used consumer choices to test 28 cultivars at university plots in Florida, New Jersey and Massachusetts. That way, they hope to help growers focus on the best crops.
These cultivars were the most popular for Asian Indian consumers: bitter gourd, eggplant, fenugreek leaves, cluster beans, bottle gourds, turmeric, fenugreek, sorrel spinach and radish greens.
The initial field data show many of these ethnic crops can be grown in the eastern U.S. and are nutrient-rich to help drive consumer demand, the study showed.
“Ultimately, the consumer may be better served with wider choices, greater availability and fresher quality,” said Rutgers Extension specialist Bill Sciarappa.
Ramu Govindasamy, professor and chair of the Rutgers University department of agricultural, food and resource economics, led the investigation.
McAvoy and Zhang, a faculty member at the UF/IFAS Tropical Research and Education Center in Homestead, Florida helped conduct the study, published in the journal HortScience.
Although the study primarily examined the importance of Asian vegetables to Asian Americans in Florida and the eastern U.S., researchers also visited Asian grocery stores, farmers’ markets and chain supermarkets to investigate the major types of Asian vegetables, the prices and sales values of each Asian vegetable.
Researchers found other ethnic groups such as white Americans and Latin Americans buying and consuming plenty of Asian vegetables, Zhang said. They don’t know how much those groups are spending on Asian vegetables.
“However, we believe they will continue growing in the future with increasing populations,” he said.
Caption: Asian Americans want to eat vegetables from their native lands, and bok choy, shown above, is one of those vegetables. UF/IFAS researchers participated in a multi-university study that showed that Asian Americans yearn for many vegetables native to their home countries, but that we can grow those vegetables in the U.S.
Credit: Courtesy, Gene McAvoy, UF/IFAS
By: Brad Buck, 352-294-3303, firstname.lastname@example.org
Sources: Gene McAvoy, 863-674-4092, email@example.com
Shouan Zhang, 786-217-9233, firstname.lastname@example.org
Bill Sciarappa, 201-336-6785, email@example.com
The mission of the University of Florida Institute of Food and Agricultural Sciences is to develop knowledge relevant to agricultural, human and natural resources and to make that knowledge available to sustain and enhance the quality of human life. With more than a dozen research facilities, 67 county Extension offices, and award-winning students and faculty in the UF College of Agricultural and Life Sciences, UF/IFAS works to bring science-based solutions to the state’s agricultural and natural resources industries, and all Florida residents. Visit the UF/IFAS web site at ifas.ufl.edu and follow us on social media at @UF_IFAS.