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Labeling in the horticulture industry – consumers are paying attention


September 19, 2019

Consumers are willing to pay more for fruit plants with labels that incorporate logos they recognize, a recent University of Florida study finds. As the first research of its kind, the findings may help growers increase the marketability ... READ MORE

Category: Agribusiness, Horticulture, UF/IFAS, UF/IFAS Extension, UF/IFAS Research
Tags: Agricultural Economics, Customer Perceptions, Labeling, MREC, Ornamental Horticulture