A logo and its usage are some of the most critical aspects of an organization’s identity. Consistency with the UF/IFAS logos will build a unified visual presence and enable our brand to be strong and recognizable.
Using the UF/IFAS logos
All UF/IFAS communications should include one of the UF/IFAS logos found here: https://branding.ifas.ufl.edu/logos/. It is important to identify your communications using the hierarchy below:
- UF/IFAS (or Extension, or CALS)
- County
- National brand (4-H, Master Gardener, Master Naturalist, Sea Grant)
It is important to note that the UF/IFAS logo must be the primary identifier, and no other logo should be visually more prominent.
More specific rules
Clear Zones
Surround the logo with clear space (a grey area). The room should be no less than one-half the “UF” monogram height. Do not print graphics, rules, typography, or other elements in this area.
Logo size
There is a minimum logo size for each logo for the most significant impact and readability. The size of the UF/IFAS logo should be not less than one inch in length and should be scaled proportionately. The UF/IFAS CALS, UF/IFAS Research, and UF/IFAS Extension logo should be not less than one and a half inches in length and should be scaled proportionately.
Official Logo Colors
The two-color logo, shown above, is always preferred. You may use both all-black and all-white versions. Download them here: https://branding.ifas.ufl.edu/logos/.
Using the UF/IFAS Logo with a Partner Logo
The UF/IFAS logos must always appear with an identifier for a county, program, UF/IFAS-sponsored entity, or partnering institution. In these instances, place the UF/IFAS logo above or to the left of the partner identifier.
Promotional Logos
Promotional logos are for specific subsections of UF/IFAS that must always appear with a UF/IFAS logo as the primary identifier. The University of Florida has provided a template to build these promotional logos; see below. Additionally, we have developed specific criteria for qualifying for a promotional logo.
A. Icon. A symbol representing the program. Should not contain text except for acronym of 1-3 letters.
B. Title. The official name of the program. It can be 1-3 lines. Width is variable as needed, and sidebars should maintain adequate spacing.
C. Descriptor. Reference to the unit or a tagline (optional).
Qualifying criteria
YES – Can have promotional logos using the University’s template and be approved by ICS.
NO – No promotional logo; use a UF/IFAS logo and identify the unit in the title.
- Academic departments: NO
- Research Centers: NO
- Extension Offices: NO
- Extension Programs: NO
- Research Laboratory: NO
- Internal IFAS Program: NO
- Social Media: NO, but it can have a profile graphic using the template found here: Social Media Profile Pictures Blog
- Podcast: NO, but it can have a profile graphic using the template found here: Podcast Profile Pictures
- Mobile App: NO, but it can have a profile graphic using the template found here: Mobile App Branding Quick Guide
- Anniversary Logo: YES
- Event/Conference Logo: YES, must be approved by IFAS Communications and UF Strategic Marketing and Communications
For more information regarding logo usage, please contact Tracy Bryant.
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