The purpose of the Story of Florida Citrus infographic was to provide the audience with a visual and clear understanding of the Florida citrus process. The infographic provides some general facts about the industry and then illustrates the entire process of citrus production.
There are two routes that Florida citrus takes, so the infographic needed to be able to visually show those two separate routes without being confusing. A transparent line behind the images and text as well as arrows were used to make a clear path for each route. The paths fork off during harvesting and each flows all the way to one of the two final products. Each step in the process is provided with text that explains details about that portion of the process. Illustrations were also included at each step in the process to represent the step as well as provide visual interest to grab the audience.