Improving Web Page Search Rankings

SEO = SEARCH ENGINE OPTIMIZATION

  • Improving SEO pushes a website higher in the search engine results, increasing the number of visitors to your website.
  • SEO is a natural, organic way to increase web traffic.
  • Search Engines (like Google) give answers and show results based on popularity.
  • Complete the Metadata for blog posts and web pages by including relevant keywords and descriptions to improve the search-ability of pages.
  • Track improvements and refine your word choices.

Screenshot - T4 More > Meta section used to add meta data to a page.

To enhance page searchability, navigate to the More tab in the WCMS TERMINALFOUR (T4) and find the Meta option. Here, you can input keywords and descriptions.

Meta Descriptions

The meta description provides search engines with a summary of the page contents, sometimes used in search results. Complete, meta descriptions if you want to supply search engines with custom information for any given page. If you don’t include any, search engines will create a snippet from your page content, which may not reflect your priorities.

SEO Key Phrases: The key is to be specific. For example, since most counties offer similar programs, you want to include more than just master gardener when selecting key phrases and descriptions. Instead, you may want to say “UF/IFAS Extension Miami-Dade Master Gardener” for key phrases and “Master Gardener Program in Miami-Dade County.” The key is to make your Titles and Descriptions specific to your unit or program. What do you specifically offer that might be different from the other counties in Florida? What is unique about your particular program?

OG Descriptions For Social Media

The OG description is typically used by social platforms to provide additional descriptions for shared links.

Under More > Metadata there are unique fields for social media on page 2 (see above screenshot). We want to focus on fields that say “title,” “description,” “type.” For “type” it is looking for the type of content it is, so for example type could be “article” or “website” in that field.

  • “og:title”
  • “twitter:card”

In most cases, adding information in these fields produces a special social media view on platforms called cards. Cards allow your content to stand out from the rest of the information showing on social media.

Related Information and Attribution:

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Posted: March 20, 2018


Category: UF/IFAS Webteam, WCMS Updates
Tags: TERMINALFOUR Tips