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Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
August 21, 2015
Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt ... READ MORE
Category: Home Landscapes, UF/IFAS Extension, WaterTags: Alexa Lamm, Courtney Owens, Department Of Agricultural Education And Communication, Joy Rumble, Laura Warner, Randall Cantrell, Sgrenrock, Water Conservation