Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption

Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.
http://edis.ifas.ufl.edu/wc201

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Posted: August 21, 2015


Category: Home Landscapes, UF/IFAS Extension, Water
Tags: Alexa Lamm, Courtney Owens, Department Of Agricultural Education And Communication, Joy Rumble, Laura Warner, Randall Cantrell, Sgrenrock, Water Conservation


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