University of Florida Team are Finalists in ASB Product Development Competition

‘Rock Star’ Status Ahead for College Students
in Major Baking scholarship Competition

American Society of Baking Names 2021 Finalists

KANSAS CITY, MO., December 8, 2020 — College teams from University of Florida, University of Minnesota and the University of Wisconsin-Madison have been selected as the 2021 finalists for the nation’s most prominent scholarship competition for students pursuing careers in baking, food technology/science, and culinary programs.

Victor Cedeno, UF American Baking Society Team | Food Science and Human Nutrition UF/IFAS
Victor Cedeno

ASB’s Executive Director Kent Van Amburg states that more than $40,000 in college scholarships will be awarded at BakingTECH 2021. “We are excited to offer a meaningful way for students to test their talent, network with baking industry experts, and discover the power of the industry’s biggest spotlight. This year, for the first time, students will compete in a very modern, all-virtual BakingTECH format that will recognize extraordinary creativity and skill like never before.”

It’s a search for the perfect mix of innovation and sustainability. The final round is February 17, 2021 during BakingTECH’s all-virtual annual conference.

Mario Guadalupe, UF American Baking Society Team | Food Science and Human Nutrition UF/IFAS
Mario Guadalupe

The 2021 Theme is “Sustainability: Caring for Our Future”. Products must highlight an upcycled ingredient from an existing waste stream within the food industry. Upcycling is taking something that would typically be discarded and giving it a functional use.

The following three teams have been selected as the 2021 finalists:

  • The University of Minnesota team is comprised of Radhika Bharathi, Steven Cak, Sonali Raghunath and Brigitta Yaputri. Their product is ReToast.
  • The University of Wisconsin-Madison team is comprised of Neve Blanz, Joran Ishizu, Mallorie Arndt and Claire McMonagle. Their product is Banana Halos.
  • The University of Florida team is comprised of Mario Guadalupe, Victor Cedeno, Vicnie Leandre and Devanshu Mehta. Their product is Pokara Wafel.
Vicnie Leandre, UF American Baking Society Team | Food Science and Human Nutrition UF/IFAS
Vicnie Leandre

This year, ASB’s Product Development Competition is sponsored by AIB International. For more info on the ASB Product Development Competition, visit

About ASB and BakingTech 2021

American Society of Baking (ASB) is the professional organization for the wholesale baking community. Members are commercial baking professionals; food technologists; and engineering, equipment, and ingredient experts who are dedicated to advancing baking and baking science technology through education, leadership development, and networking.

Devanshu Mehta, UF American Baking Society Team | Food Science and Human Nutrition UF/IFAS
Devanshu Mehta

BakingTECH provides the professional platform for the baking world to share cutting-edge information about the industry, discover new technology opportunities, and collaborate with experts industry wide. Recognized as the industry’s “Best Week in Baking” BakingTech 2021 will be a virtual conference held online February 16-18, 2021:

Robin Blakely, 660-973-2723,

UF American Baking Society Team | Food Science and Human Nutrition UF/IFAS
The team with their product.

Jessie Erwin, Nutrition Communications Consultant for the UF/IFAS FSHN department.
Posted: December 11, 2020

Category: Food Science & Human Nutrition
Tags: American Society Of Baking, Competition, Devanshu Mehta, Mario Guadalupe, Product Development Competition, Vicnie Leandre, Victor Cedeno

Subscribe For More Great Content

IFAS Blogs Categories