Category: Home Landscapes

Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption


August 21, 2015

Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt ... READ MORE

Category: Home Landscapes, UF/IFAS Extension, Water
Tags: Alexa Lamm, Courtney Owens, Department Of Agricultural Education And Communication, Joy Rumble, Laura Warner, Randall Cantrell, Sgrenrock, Water Conservation
Some home occupants are more bothered by their utility bill than others.

Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences


August 21, 2015

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill "botheredness" creates a more ... READ MORE

Category: Florida-Friendly Landscaping, Home Landscapes, Home Management, Money Matters, Natural Resources, UF/IFAS Extension, Water, Work & Life
Tags: Alexa Lamm, Family Youth And Community Sciences Department, Joy N. Rumble, Laura A. Warner, Randall A. Cantrell, Water Conservation

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