Workshop teaches benefits, law of agritourism

Many farmers are incorporating tourism into their operations to draw visitors and earn an alternate source of income. If you’re interested in establishing an agritourism business, you can now register for and attend a workshop scheduled for 6 p.m. to 8 p.m. November 14 on Zoom.

Luis Rodriguez and Allie Williams, the agriculture agents for UF/IFAS Extension Polk and Hillsborough counties, respectively, will host the workshop.

Topics include:

“Farmers are increasingly interested in agritourism as a secondary source of revenue,” Rodriguez said. “I want the participants to understand the Florida Agritourism law, how they can implement agritourism within their farm, what activities are considered agritourism and what resources are available for them.”

A family picks blueberries at a U-pick farm. Courtesy, UF/IFAS photography.

Rodriguez and Williams work with small farmers in their respective counties. Additionally, the two agents attended the Florida Agritourism Association Conference in July, where they met people who incorporate tourism into their agricultural operations.

“The small-scale producers often look for additional revenue sources to support the farm, and with agritourism a hot topic, we decided to offer this workshop,” Williams said.

Florida is a natural location for agritourism as it marries the state’s two largest industries to provide an on-farm recreational experience for consumers.

According to this AskIFAS publication, agritourism provides many opportunities for people to learn about the origin of foods they eat. For example, school children come to farms for field trips. Agritourism can also benefit the environment and wildlife. Some types of agritourism include bird watching, wildlife viewing and fishing.

It allows the public to participate in activities that involve:

  • Special events, like venues for weddings and parties.
  • Recreation such as hayrides or mazes.
  • Entertainment, including festivals.
  • Education, such as farm tours.
  • Harvest-your-own activities (U-Pick).

“In my role, I work directly with small-scale farmers and livestock producers,” Williams said. “Some of these producers have brought up the idea of adding an agritourism component to their farm. I see agritourism as a way to share with others about agriculture and provide opportunities to understand the work that goes into growing their food.”


The mission of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is to develop knowledge relevant to agricultural, human and natural resources and to make that knowledge available to sustain and enhance the quality of human life. With more than a dozen research facilities, 67 county Extension offices, and award-winning students and faculty in the UF College of Agricultural and Life Sciences, UF/IFAS brings science-based solutions to the state’s agricultural and natural resources industries, and all Florida residents.  |  @UF_IFAS




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Posted: October 4, 2023

Category: UF/IFAS
Tags: Agritourism, Allie Williams, Education, Entertainment, Farms, Florida Agritourism Law, Food, Luis Rodriguez, Revenue, UF/IFAS Extension Hillsborough County, UF/IFAS Extension Polk County, Wildlife, Workshop, Zoom

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