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EDIS Update: Marketing Florida-Friendly Landscapes to Florida Homeowners

Florida-Friendly Landscapes (FFL) is a program unique to the state that provides information to homeowners about installing sustainable landscapes that require less water, attracts wildlife and are better for the environment. Many residents are resorting to ‘do-it-yourself’ (DIY) methods in their yards and homes to beautify their surrounding landscapes.

A Florida-Friendly Landscape in Gainesville, Florida. Credit: Tyler Jones, UF/IFAS

This EDIS Update gives an overview on how DIY or non-DYI homeowners and landscape service providers value residential landscapes and how to encourage the installation of FFL landscapes to increase the sustainability of urban landscapes. This EDIS publication gives suggestions on how to market at retailers to increase sales and/or FFL installations.

For the full article and to download its PDF, follow this link.

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