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Tag: marketing

EDIS Update: Who Is Interested in Purchasing Smart Irrigation Systems?

Water conservation continues to be a goal for the horticulture industry as scarcity concerns increase. Technology is looked at as a possible solution to increase residential irrigation efficiency.   The new ‘smart’ irrigation systems available include evapotranspiration and… Read More

Wrap Up: MREC’s Strong Attendance at ASHS 2019

The UF/IFAS Mid-Florida Research and Education Center’s (MREC) researchers and graduate students had strong attendance at this year’s American Society for Horticultural Science (ASHS) annual international conference. The MREC team participated in panel sessions, gave presentations and presented… Read More

MREC Researcher Featured on Horticultural Marketing Podcast

MREC researcher Alicia Rihn was a guest on Bridget Behe’s podcast, a horticultural marketing researcher and speaker. Rihn talked about consumer perceptions about local versus organic food plants. In addition, the two talked about how consumers relate to… Read More

EDIS Update: Marketing Florida-Friendly Landscapes to Florida Homeowners

Florida-Friendly Landscapes (FFL) is a program unique to the state that provides information to homeowners about installing sustainable landscapes that require less water, attracts wildlife and are better for the environment. Many residents are resorting to ‘do-it-yourself’ (DIY)… Read More