The Sunbelt Ag Expo, held in Moultrie, Georgia each August, is the largest farm show in the southeastern U.S., with over 100,000 people attending over the 3-day course of the event. This event offers a prime opportunity for UF/IFAS to communicate its message to stakeholders and industry leaders throughout the Southeast.
UF/IFAS has a permanent exhibit hall on the fairgrounds. In order to commemorate the 100th anniversary of the cooperative extension service in Florida, UF/IFAS Communications coordinated with the northwest Florida Extension district to create a centennial exhibit that would celebrate Extension’s history while emphasizing its relevance to people today.
Because of the heavy through-traffic of the event, the exhibit had to be eye-catching and informative, but easy to process in the midst of a bustling, information-rich environment.
The target audience for the exhibit included all 100,000 attendees of the expo, with special attention to youth audiences and visitors with an interest in Florida agriculture and natural resources.
The exhibit consisted of the following elements:
Five display zones corresponding to UF/IFAS Extension’s major program areas (Agriculture, Horticulture, Family and Consumer Services, Natural Resources and 4-H Youth Development). Each display zone featured two 120” W x 88” H x 38” D standup displays describing in words and images the past and present state of the program area.
Tables were set up in front of the standup displays with historical artifacts, educational resources and hands-on activities related to each program area.
A timeline running through the center of the exhibit hall depicting the history of Florida Extension in photos and text. The was presented on a serpentine 20’ display with dimensions of 238” W x 88” H x 65” D.
Six 40” x 40” floor graphics spaced throughout the exhibit outlined key elements of Extension’s mission. The floor graphics were also designed to tie-in with UF’s new branding campaign, “For the Gator Good.”