Years ago, I encountered a particularly trying and prolonged problem. I was unsure how to work through it, so I turned to the Internet for possible answers or ways forward, as many people do. I sifted through multiple web pages whose titles boldly announced set numbers of clear and simple steps that would guarantee my success in solving my problem.

After perusing those web pages, I noticed a few things. Several pages caught my eye with promises of earth-shattering and life-changing revelations, only to deliver basic, commonsense advice with some flashy imagery. Some pages presented unhelpful generalities and tips that would have actively made my problem worse. Other pages shared information that was simply not accurate.

By the end of my search, I had the frustrating realization that I had wasted my time and effort and failed to find anything constructive in those piles of content.

An Ask IFAS publication from the UF/IFAS Department of Agricultural Education and Communication discusses the infamous marketing and engagement strategy known as clickbait. The article describes characteristics of clickbait so readers can identify and avoid it. The publication can also help credible sources of information avoid the use of clickbait-style writing.

To learn more about effective communication and related topics such as social media, remember to Ask IFAS.

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