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TERMINALFOUR (T4) TIP 38: Tracking Downloads on Your Website and Blog

Intended Audience: CONTRIBUTORS, MODERATORS

Tip:  Tracking downloads helps us to understand the type of content our visitors like, so we can produce more. All UF/IFAS T4 websites track downloads (doc|docx|pdf|ppt|pptx|xls|xlsx|zip) through Google Analytics.

Can you guess the two most downloaded documents on the Main UF/IFAS website? I’ll tell you later. But, for now just remember, all IFAS T4 websites can track downloads (doc|docx|pdf|ppt|pptx|xls|xlsx|zip) through Google Analytics. Tracking downloads helps us to understand the type of content our visitors like, so we can produce more. Adding a call-to-action will guide users to view downloadable resources.

Tip38-CTA- UFIFAS Disaster Handbook

Tracking Downloads On Documents

Here’s how to view the number of times a visitor has downloaded a document.

  1. Log-into analytics.google.com.
  2. Navigate to your site or blog account.
  3. Go to Behavior > Events > Overview. 
  4. Adjust the date from January 2017 to current.

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The total number of downloads for your site is recorded and you can press the Download link option to see what was downloaded.

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From the Downloads screen press the Event Label Link.

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You should get similar results to the screenshot below. The data is telling me that the IFAS Organizational chart and our Briefing Book are the two most popular downloads since 2017.

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What are the most popular downloads on your website or blog?

Helpful Resources:

TERMINALFOUR (T4) TIP 23: FINDING YEAR END STATS FOR BLOGGERS AND T4 MODERATORS