2013 American Graphic Design Award winner – UF/IFAS Extension Brevard County Brochure

Purpose

The purpose of the brochure is to raise awareness about UF/IFAS Extension Brevard County. The client felt, like many UF/IFAS Extension offices, that they are the best-kept secret in their area, and many businesses and citizens are not aware of the services they provide. In order to enlighten potential customers, stakeholders, commissioners and representatives who are not sure of UF/IFAS Extension’s role in the community, the brochure was designed to portray UF/IFAS Extension Brevard County as a source of help and information that can solve problems and provide solutions.

Our goal was to create a brochure that was clean and contemporary to promote and explain what UF/IFAS Extension Brevard County is, what it offers and in what ways its programs are delivered.

Audience

The target audience is Brevard County’s 500,000 residents, including educators, business and community leaders, homeowners and volunteers. While the client would like to reach all citizens, for this project they are targeting repeat customers that may have limited experience of the full range of UF/IFAS Extension programs, as well as the general public.

Credits

Michele Wood, graphic designer
Tyler Jones, photography
Darryl Palmer, copy editor

Featured image by SQS – stock.adobe.com

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