More and more, academic departments and research, education and service units are being asked to justify their existence to budget‐conscious state legislators and the public at large. Promotional materials have become a large part of any communications unit’s output. This video focuses on strategies for creating effective promotional materials. Darryl Palmer and Tracy Bryant discuss how to fashion raw data, success stories and mission statements into promotional packages with the power to win over minds and influence opinion.

Featured image by SQS – stock.adobe.com

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