MREC Researcher Featured on Horticultural Marketing Podcast

Last Updated on August 20, 2019 by Angela Colonna

MREC researcher Alicia Rihn was a guest on Bridget Behe’s podcast, a horticultural marketing researcher and speaker. Rihn talked about consumer perceptions about local versus organic food plants. In addition, the two talked about how consumers relate to economical, quality and environmental benefits and how these each are valued.

Local and organic cabbage, onions, squash and blueberries. Photo credit: Tyler Jones, UF/IFAS

Consumer perceptions provide insights on industry trends and help companies decide what products to produce or avoid. Buzzwords such as local and organic are seen more often now on product labels throughout grocery stores or even at farmer’s markets. Rihn brings up points about understanding these perceptions and how consumers perceive these labels and buzzwords when they purchase food products.

Check out the full podcast here.

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Posted: August 20, 2019


Category: Agribusiness, Agriculture, Horticulture, UF/IFAS Research
Tags: Consumer Perceptions, Horticulture, Local, Marketing, Organic, Research


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