Industry Spotlight: Joe’s Nursery

Last Updated on September 24, 2018 by Angela Colonna

Joe’s Nursery began just as an idea between Joe Shook and his wife, Susan. After saving money for about six years, the couple took a leap of faith to start their own nursery.

Drift roses, loropetalums and woody ornamentals are the primary cultivated plants at Joe’s Nursery. Shook’s main clients are in South Carolina and use their own “fleet of trucks” to ship plants north.

Joe and Susan Shook, owners of Joe’s Nursery, stand among loropetalums, their top selling product.

During Shook’s undergraduate years at the University of Florida, he ended up changing his area of study to focus more on agriculture. He found his passion for plants, changed his major and became interested in agribusiness and nursery production.

Shook started his business venture with Joe’s Irrigation, LLC., and learned about irrigation systems, how to install them and business management. This knowledge was then carried over into Joe’s Nursery.

A selection of Drift roses at Joe’s Nursery.

One of Shook’s business tips is to do as much work yourself so avoid hiring an outside company. The bookkeeping, irrigation system, plant propagation, building shade structures and truck shipment of plants are all done by Shook himself, Susan and his team to keep costs down. The nursery also does not use benches in their shade structures but balances plant trays on PVC pipes to decrease costs and maintenance.

Notice the PVC pipes used in Joe’s Nursery’s shade structure to keep plant trays off the ground to avoid disease issues.

Another business tip is to save money by living frugally to a) be able to buy property when the market prices are low and b) avoid owing money to investors or banks during economic downturns. Shook suggests to buy property little by little and slowly expand your business.

Shook notes his ideals are simple: family first, good customer service and quality products. Recently, Shook was able to purchase additional land to grow his business to its current size of 12 acres. With these ideals, business savvy and newly acquired land, we are excited to see what the future holds for Joe’s Nursery.

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Posted: September 13, 2018


Category: Agribusiness, Horticulture



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January 24, 2022

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Thank you for your interest. You can find all the Water Wednesday recordings on our YouTube Channel: https://www.youtube.com/channel/UCD1BxYa33g85HaQCLMz99CQ/videos

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Thank you for your interest. You do not need to bring water samples to the event. We will hand out testing kits at the event.

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What size water sample is needed for the testing? A Pint?

Yilin

August 3, 2021

Thank you for your interest. The webinars are recorded. We are building a webpage to house all the recordings. Please stay tuned!

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July 23, 2021

Thank you for your interest. We are building a webpage to house all the recordings. Please stay tuned!

Yilin

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June 26, 2021

Thank you for your interest. Recordings will be available after the webinar is conducted.

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January 27, 2021

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December 29, 2020

Hello Dr. Warwick. Is it possible for me to register to view a recrording of this webinar? Thank you!

Yilin

December 14, 2020

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November 28, 2020

Work done by Mr Yuvraj is quite remarkable and may prove very beneficial for farming sectors around the globe especially for country like India where 70% of population is dependent on agriculture directly or indirectly. We also work with farming equipment provider giant in India Mahindra & Mahindra. We manufacture components for there tractor and are manufacturing partner. You can get details in our website www.dishaengg.com , company name is Disha Engineering, Nagpur. Best wishes to Mr Yuvraj for his work.

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November 18, 2020

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If the springs are so valuable (which I agree with BTW) then why are applications from companies like Nestle even considered? They drain the aquifer, generate single use plastic, and don't provide any real financial benefit.

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July 21, 2020

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July 15, 2020

Is this garden project still active? Would Robby Pletcher reach out to me, please?

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July 9, 2020

Spanish Needles (Bidens alba) is edible! Try a flower.

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June 17, 2020

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Yilin

June 8, 2020

Thank you for your kind words. We always appreciate the education too.

Yilin

June 8, 2020

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May 31, 2020

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Yilin

May 26, 2020

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May 25, 2020

What year was the map of 2,600 bodies of water impaired? was that map from 2018?

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April 16, 2020

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April 1, 2020

What would we do without all these adorable pets? Thank you Caroline

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March 31, 2020

Something positive, what a fun post!

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March 31, 2020

LOL So funny to see all the critters.

Nancy McD
March 31, 2020

Really fun and well done. Keep up the good work and thanks for making the day a little better.

Jake
March 31, 2020

Nice fun post Caroline Roper Warwick.

Carmen
March 31, 2020

These were so cool! I had to laugh at some of these. So cute! Just what we need right now.

G. Skinner
March 26, 2020

Thank you for making this clear. The packages should have clear printing so you know without searching for these warnings. We do not need clogged pipes added on to what we are facing now. Appreciate the education.

Angela Colonna

November 15, 2019

We had a great time on our tour and learned a lot! It's great work, we agree.

April M.
November 15, 2019

Awesome work!!!

Amber Shahzadi
July 8, 2019

its really beautiful very nice

Amber Shahzadi
July 6, 2019

thanks for sharing its really amazing

Daniel F. McDade
March 6, 2019

Nice to see that the "advanced scaffolding and lift system" that I designed and fabricated in 2004 is still being used today. Simple and basic in design it rolls along the overhead heating pipes giving access to the plants from one end of the facility to the other across the full width.

Angela Colonna
February 22, 2019

Thanks for reaching out! For more information about plants in the Tampa area check with the Hillsborough County Extension office: http://sfyl.ifas.ufl.edu/hillsborough/ To find plant suppliers, go here: https://www.plantant.com/ Click on 'plants' and search for the plant by name.

Steve Welborn
February 15, 2019

Your picture of maiden hair fern is not the Pedatum species ( or five finger fern) I would like to know if the Pedatum species can be grown in shady,sandy soil Tampa gardens. And, if so where can I buy sevreal? Thanks.

Mack patel
February 11, 2019

Nice post!

Angela Colonna

February 4, 2019

Joe's Nursery is located in Florida but the nursery ships items to South Carolina for clients. So unfortunately you would not be able to visit the business for future travels.

Renee Enlund
September 19, 2018

I just traveled thru SC. Where is Joe's Nursery located? I'd love to visit on my next trip. Renee Enlund, Master Gardener Bay Co. Fl.

Tom
August 19, 2018

That's a very motivated brilliant young lady.She is an asset to any lucky company.

Tom
August 19, 2018

That's a very motivated brilliant young lady.She is an asset to a very lucky company.

Zahid
July 8, 2018

thank u for your site..very useful..Zahid

Native Plant Consulting
June 26, 2018

I recently met Dottie on the Native Landscape Tour at The Villages, sponsored by the Florida Assn. of Native Nurseries. A couple of weeks later, she visited St. Augustine to learn more about how I do business. She is passionate about her business and most of all - about the sustainability of our wildlife and food production through the utilization of native plants in our landscapes. Dottie and Kevin rock. Check out their website and visit their beautiful nursery.

Mariano curiel
June 6, 2018

Good work,very interesting,this can grow Texas climate conditions?

Michelle
June 6, 2018

I loved this article It made me want to get my own fairy garden

Carolyn Kieler
June 2, 2018

I love what Dottie and Kevin are doing with their property and their lives. And they keep honeybees too!!!

Michelle
May 28, 2018

Whoa this is awesome!

Tammy Stockdill
May 24, 2018

Impressive to hear about and see.

Cathy Lowenstein
May 23, 2018

What a great example of a nursery enterprise working with natural processes and promoting environmentally friendly gardening! The demonstration garden looks intriguing.

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