Jackson 4-H Livestock Club Member Named as New National Jr. Beef Ambassador


Jackson 4-H Livestock Club Member Caitlin Caudill Named Jr. Beef Ambassador
Jackson 4-H Livestock Club Member Caitlin Caudill Named Jr. Beef Ambassador

Jackson 4-H Livestock Club Member Named as New National Jr. Beef Ambassador

For Caitlin Caudill, the second time is the charm!

Caitlin, who is vice president of the Jackson 4-H Livestock Club and the Jackson 4-H Youth Council, was first runner-up in 2015 for the position of National Jr. Beef Ambassador, but came in first in 2016!

Contestants in the Junior Division participate in three categories:

Media Interview – The contestants participate in a mock media interview. The interviewer has predetermined questions to ask each contestant with the option to ask follow-up questions in order to extrapolate additional knowledge or to clarify a point. A panel of judges observe the interaction for: knowledge, articulations, poise and the contestant’s ability to “Tell the Beef Production Story” and present the industry in a positive light. Scoring is done by the judges only. The contestants are well versed in all areas of beef production and the beef industry relating to consumers and current industry issues.
Consumer Promotion – A mock consumer promotion event is set up
for the contestants. Each contestant is provided with a “sample” to serve as well as beef industry production and nutrition literature and recipes. Scripted “consumers” approach the table to take the sample. They ask questions to test the contestant’s knowledge, capacity to perform in the field and ability to present beef in a positive light. A panel of judges observe and score each contestant on their ability to educate the consumer and provide the consumers with the appropriate information to answer their questions.
Consumer Presentation A Beef Presentation – Creativity within the presentation, consumer interest, and overall knowledge of the beef industry is judged. During the competition, the contestant is required to do this presentation in front of the judges/spectator. Presentations are between 3–5 minutes in length.

The National Beef Ambassador Program works with youth in states across the country. These Beef Ambassadors educate consumers in their respective areas about beef and beef production. Additionally, five of these young adults are chosen to represent the National Beef Ambassador Team and educate consumers on a national level through a competition.

This program is essential because today’s youth are bombarded with anti-beef messages that often find their way into schools. Beef Ambassadors located across the nation go into classrooms, daycares, after school programs and attend youth organization activities where they make presentations about their personal experiences with beef and the beef industry, including industry messages on nutrition, animal welfare, environment and other key topics.

National Beef Ambassadors increase consumer reach through their attendance at promotional events during consumer expos, health fairs and in-store demonstrations. Across our nation Beef Ambassadors share personal experiences, product samples and key beef messaging on nutrition, recipes, preparation, animal welfare, environment and other key issues.

The National Beef Ambassador Program is funded in part by The Beef Checkoff Program (www.MyBeefCheckoff.com). The Beef Checkoff was established as part of the 1985 Farm Bill and assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.






Posted: August 12, 2016

Category: 4-H & Youth

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