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Tag: Florida Strawberry Growers Association

New white, red varieties from UF/IFAS featured at this year’s Florida Strawberry Festival

PLANT CITY, Fla. — If you attend this year’s Florida Strawberry Festival, bear in mind that University of Florida scientists put a lot of effort into finding genetic traits that make the fruit flavorful for consumers and abundant… Read More

Florida Strawberry Festival’s featured fruit comes from UF/IFAS research

PLANT CITY, Fla. — When you hear the words “Plant City,” what comes to mind? Strawberries, probably. As thousands of people come here for the annual Florida Strawberry Festival this month, many will eat various types of the… Read More