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Storytelling through Social Media

people at table are creative surrounded by social media icons

You and organization can use social media to tell you story and reach a large and diverse audience. This 3-page factsheet covers the major social media platforms, what each platform offers, and how to use… Read More

Preventing Foodborne Illness: Norovirus

Figure 1. Transmission electron micrograph of norovirus particles Credit: CDC/ Charles D. Humphrey

If you have ever had the stomach flu, norovirus was likely the culprit. Norovirus is the most common cause of foodborne illness in the United States and is transmitted through direct person-to-person contact or contaminated… Read More

Eight Steps to Developing a Simple Marketing Plan

running up the 8 steps (silhouette photo)

Marketing is an essential component of any business, including agriculture. Despite the important role of marketing, many smallholding operators/growers are reluctant to create a marketing plan. This 5-page fact sheet provides a rationale for developing… Read More

Basics of the National Flood Insurance Program

caution sign: Road Subject to Flooding

Established by Congress in 1968 because the private market stopped offering flood insurance, the NFIP provides federally backed flood insurance to property owners in participating communities. This 10-page fact sheet covers topics such as: why… Read More

Field Observations During the Eleventh Microwave Water and Energy Balance Experiment (MicroWEX-11) from April 25 through December 6, 2012

The University of Florida's C-band Microwave Radiometer system (UFCMR) Credit: J. Casanova, University of Florida

This new report from UF/IFAS researchers provides another set of observation data that can be used to develop better models for accurate prediction of weather and near-term climate. It describes the observations conducted during the… Read More

Fungal Gummosis in Peach

Figure 1. A peach limb with the blister symptom of fungal gummosis caused by Botryosphaeria dothidea. Credit: L. Pusey, USDA-ARS

Fungal gummosis in peach occurs when the fungus Botryosphaeria dothidea infects small openings or wounds in tree branches or trunks. The disease causes blisters on the tree that form lesions and eventually ooze gum (sap)…. Read More

Plant Diagnostic Clinic and HLB Lab

Figure 2. Southwest Florida Research and Education Center Credit: UF/IFAS

The Plant Pathology program at the UF/IFAS Southwest Research and Education Center is the state and local resource for plant diagnostic services, including HLB (Huanglongbing, or citrus greening) detection, and for insect identification. This brochure… Read More