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Story Development

Everyone has a story

Stories let you share who you are with the world. Storytelling can help develop an organization’s identity, improve interactions with the public, and foster teamwork. This 2-page fact sheet covers the basics of good storytelling… Read More

Letting Them In: Sharing Your Story with People outside of Your Industry

woman stands on chair to share story with circle of listeners in office setting

Those who work in agriculture often face the challenge of explaining their work to people outside of their field. Identifying what your audience cares about is the first step in formulating a story you audience… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The… Read More

Economic Contributions of Agriculture, Natural Resources, and Food Industries in Florida in 2013

Alan Hodges in Florida pine forest

About 1.52 million people worked full- or part-time in Florida’s agriculture, natural resources and food industries in 2013– an 8.7 percent increase in jobs over 2012. Recognizing the significant impact agriculture, natural resources, and related… Read More

Blue Morpho Butterfly Morpho peleides Kollar

Figure 3. Morpho peleides Kollar feeding on decaying bananas in captivity.

The blue morpho butterfly, also known as the peleides blue morpho or common blue morpho, is a brightly colored butterfly abundant in tropical environments in Central and South America. It can be seen flying in… Read More

Pillbug, Roly-Poly, Woodlouse Armadillidium vulgare (Latreille) (Malacostraca: Isopoda: Armadillidiidae)

Figure 1. Pillbug, Armadillidium vulgare (Latreille), rolled into a ball.

The roly poly is an isopod, a type of non-insect arthropod also known as a terrestrial crustacean. It is called a roly-poly because it rolls into ball when disturbed. This defensive behavior also makes it… Read More

Turfgrass Herbicides: Mechanisms of Action and Resistance Management

Turfgrass

Herbicides are an effective tool for controling weeds in turfgrass; however, weeds can become resistant to herbicides and create significant problems for turfgrass production. The best way to combat herbicide resistance is to rotate herbicides… Read More

A Manual for the Design and Implementation of Teaching and Demonstration Gardens

Raised beds separate the spikey plants from the pathway.

Teaching and demonstration gardens are places where the public can learn about different types of gardens and landscapes.  This 10-page fact sheet discusses the various types of gardens, how to plan and develop a demonstration… Read More

Estimated Water Savings Potential of Florida-Friendly Landscaping™ Activities

Figure 1. Any homeowner can independently adopt the Florida-Friendly Landscaping practices as long as they are consistent with HOA requirements and other restrictions. Credit: Michael Gutierrez, UF/IFAS

To help homeowners predict the impact of implementing some of the water conservation measures listed on Florida-Friendly Landscaping™ checklist, this 5-page fact sheet offers a table of estimated water savings. Homeowners can select activities which… Read More

Face-to-Face Storytelling

communicating face to face is a way to get your message to the public

In the agricultural industry, telling your story is critical for establishing your operation’s identity. Communicating face-to-face is one method of getting your message to the public. This 2-page fact sheet presents tips and strategies for… Read More