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Tag: willingness to pay

UF survey: ‘Florida’ branding on orange juice helps it sell better

Consumers are more likely to buy orange juice if they think the fruit comes from Florida, new University of Florida research shows. In fact, top reasons consumers purchase orange juice include taste, health benefits and… Read More

Consumers Willing to Pay More for Fresh from Florida Plant Products, UF Study Finds

By Caroline Roper GAINESVILLE, Fla. — Florida consumers see value in and are willing to pay more for locally-grown products, especially when it comes to landscape and ornamental plants, according to a new study conducted… Read More