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Tag: taste

UF survey: ‘Florida’ branding on orange juice helps it sell better

Consumers are more likely to buy orange juice if they think the fruit comes from Florida, new University of Florida research shows. In fact, top reasons consumers purchase orange juice include taste, health benefits and… Read More

The 2022 Flavor Summit is taking a slight pivot

LAKE ALFRED, Fla. — While excitement is growing about the 2nd annual Flavor Summit-Industry Perspectives this February 22-24, several potential participants have shared their concerns about attending in person because of the Covid omicron variant. … Read More

UF scientists sequence genome of the supersweet corn you’ve nibbled for 20-plus years

Sweet corn, a food favorite for many consumers, serves as a major crop for Florida. Earlier research by UF/IFAS scientists led to an even sweeter sweet corn dubbed “supersweet” because it has more sugar than… Read More

Global gardeners help UF tomato breeding program; will send growth, flavor data to lab

Normally, University of Florida scientists such as Harry Klee gauge the taste and aroma of their new tomatoes by letting volunteers test them at the UF Sensory Lab in Gainesville. But now, people from across… Read More

Sensory lab helps UF/IFAS breeders know which fruits, veggies taste, smell best

Not long ago, about 200 consumer panelists went to the University of Florida Sensory Testing Lab to taste a new blueberry developed by UF/IFAS scientists. Turns out, they liked the flavor of the ‘Sentinel’ blueberry,… Read More

New blueberry variety honors benefactor and UF alumnus Alto Straughn

When Patricio Muñoz developed the University of Florida’s newest blueberry variety, he wanted to name the fruit in honor of Alto Straughn, a longtime, strong supporter of UF’s blueberry breeding program. “A ‘sentinel’ is a… Read More

Tomato juice with UF/IFAS-bred Garden Gem pleases palates

Florida-grown tomatoes – particularly the UF/IFAS-bred Garden Gem – pack a tasty punch for tomato juice, new University of Florida research shows. By and large, the biggest market for Florida tomatoes remains food services. They’re… Read More

Coming attraction: Florida finger limes could be a new addition to your grocery citrus aisle

By RUTH BORGER LAKE ALFRED, Fla. — Sweet oranges. Ruby red grapefruit. Sugar Belle mandarins. When one thinks of Florida citrus, these fruits immediately come to mind. But finger limes? A University of Florida Institute… Read More