Tag: taste

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according to University of… Read More

National Strawberry Day: Time to Recognize UF/IFAS Breeding Program

Please see caption below GAINESVILLE, Fla. — As National Strawberry Day approaches on Feb. 27, you can bite into a Florida strawberry, and you might taste the tang of the fruits bred through the combined efforts of University… Read More

Peaches more marketable to younger people, but everyone wants the fruit to melt in their mouth

  GAINESVILLE, Fla. — Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows. In fact, people aged… Read More

UF/IFAS scientists zero in on genetic traits for best blueberry taste

GAINESVILLE, Fla. — University of Florida Institute of Food and Agricultural Sciences researchers have taken a big step toward breeding tastier blueberries with a three-year study that examined the traits consumers desire. Now they have specific breeding targets… Read More

UF/IFAS study shows flavor trumps health for blueberry buying

Cutline at bottom GAINESVILLE, Fla. — Taste trumps health benefits for blueberry buyers, sending a strong message that fruit consumers value flavor most, new University of Florida research shows. About 61 percent of blueberry consumers buy the fruit… Read More

UF scientists identify natural compounds that enhance humans’ perception of sweetness

GAINESVILLE, Fla. — University of Florida taste scientist Linda Bartoshuk and her colleagues want to play a trick on you — but it’s for your own good. The UF team has identified a group of naturally occurring compounds… Read More

UF researchers uncover secret recipe from nature for a great-tasting tomato

Click here for high-resolution image. Caption at bottom. GAINESVILLE, Fla. — Supermarket tomatoes that taste like heirloom tomatoes are closer to reaching grocery aisles as a result of a discovery from the University of Florida. A team of… Read More