GAINESVILLE, Fla. — Imagine sinking your teeth into a fat, bright red tomato, whose aroma promises a tantalizing treat. Instead, you realize you got a great looker, but not a great taster. That’s because the consumer has been… Read More
Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according to University of… Read More
Please see caption below GAINESVILLE, Fla. — As National Strawberry Day approaches on Feb. 27, you can bite into a Florida strawberry, and you might taste the tang of the fruits bred through the combined efforts of University… Read More
GAINESVILLE, Fla. — Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows. In fact, people aged… Read More
GAINESVILLE, Fla. — University of Florida taste scientist Linda Bartoshuk and her colleagues want to play a trick on you — but it’s for your own good. The UF team has identified a group of naturally occurring compounds… Read More
Click here for high-resolution image. Caption at bottom. GAINESVILLE, Fla. — Supermarket tomatoes that taste like heirloom tomatoes are closer to reaching grocery aisles as a result of a discovery from the University of Florida. A team of… Read More
