Tag: consumers

UF study: Red makes consumers retain attention to food labels

GAINESVILLE, Fla. — For many people, red means “stop,” and that’s what consumers are doing when they see that color on food information labels, according to a new study led by a University of Florida researcher. Zhifeng Gao,… Read More

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according to University of… Read More

Florida peaches pack a punch as a succulent snack

GAINESVILLE, Fla. — Florida peaches make for a succulent snack, say consumers surveyed by a University of Florida Institute of Food and Agricultural Sciences researcher. That’s encouraging news for Florida producers trying to expand their reach, not only… Read More

‘Local food opinion leaders’ can help bridge gap between farmers, consumers

Please see caption below story. “GAINESVILLE, Fla. — As consumers increasingly desire local food, opinion leaders can encourage others to eat healthier food and, in doing so, improve the local economy, according to new University of Florida Food and… Read More

UF/IFAS study: Few people know mushrooms’ health benefits

  Please see caption below story. GAINESVILLE, Fla. — Relatively few people are aware of the health benefits of mushrooms, according to a new national survey by University of Florida Institute of Food and Agricultural Sciences researchers. Only… Read More

Blueberries’ health benefits better than many perceive

GAINESVILLE, Fla. — Consumers know some of the benefits blueberries provide, but they’re less aware of the advantages of reverting aging, improving vision and memory, a new University of Florida study shows. Shuyang Qu, a doctoral student in… Read More

Local, organic top consumers’ desired qualities in $280 million fruit-producing plant market

GAINESVILLE, Fla. — If you’re a consumer in the market for a fruit-producing plant, you’re more likely to buy one if it’s locally grown or organic, an important finding for those making their living in the approximately $280… Read More

UF/IFAS study identifies opportunity for further promotion of Florida strawberries

Please see caption below GAINESVILLE, Fla. — More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consumers enjoy the fruit, but some mistakenly think Sunshine State… Read More