Tag: consumers

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according to University of… Read More

Florida peaches pack a punch as a succulent snack

GAINESVILLE, Fla. — Florida peaches make for a succulent snack, say consumers surveyed by a University of Florida Institute of Food and Agricultural Sciences researcher. That’s encouraging news for Florida producers trying to expand their reach, not only… Read More

‘Local food opinion leaders’ can help bridge gap between farmers, consumers

Please see caption below story. “GAINESVILLE, Fla. — As consumers increasingly desire local food, opinion leaders can encourage others to eat healthier food and, in doing so, improve the local economy, according to new University of Florida Food and… Read More

UF/IFAS study: Few people know mushrooms’ health benefits

  Please see caption below story. GAINESVILLE, Fla. — Relatively few people are aware of the health benefits of mushrooms, according to a new national survey by University of Florida Institute of Food and Agricultural Sciences researchers. Only… Read More

Blueberries’ health benefits better than many perceive

GAINESVILLE, Fla. — Consumers know some of the benefits blueberries provide, but they’re less aware of the advantages of reverting aging, improving vision and memory, a new University of Florida study shows. Shuyang Qu, a doctoral student in… Read More

UF/IFAS study: Nutrition labels may lead to buying more raw seafood

Please see caption below story GAINESVILLE, Fla. — If grocers put nutrition labels on packages of raw fish — a good nutrient source for cardiovascular health — parents may be more likely to buy the fish, a new… Read More

Local, organic top consumers’ desired qualities in $280 million fruit-producing plant market

GAINESVILLE, Fla. — If you’re a consumer in the market for a fruit-producing plant, you’re more likely to buy one if it’s locally grown or organic, an important finding for those making their living in the approximately $280… Read More

U.S. can capitalize on Chinese orange juice market potential

  GAINESVILLE, Fla. — Opportunity awaits American and Florida marketers who want to sell 100 percent not from concentrate Florida orange juice in China if they take a cue from American restaurant giants like Kentucky Fried Chicken and… Read More

UF/IFAS study identifies opportunity for further promotion of Florida strawberries

Please see caption below GAINESVILLE, Fla. — More than three quarters of Florida’s strawberries are shipped to American markets east of the Mississippi River. Most of those out-of-state consumers enjoy the fruit, but some mistakenly think Sunshine State… Read More

Peaches more marketable to younger people, but everyone wants the fruit to melt in their mouth

  GAINESVILLE, Fla. — Young consumers are more likely to buy peaches than older people, and those 18- to 24-year-olds prefer crisp, firm peaches with good flavor, a new University of Florida study shows. In fact, people aged… Read More