Tag: breeding

Nutrients are nice, but produce better pass the taste test

Please see caption below story. GAINESVILLE, Fla. — Consumers want produce that tickles their taste buds and is easy on the eye, but they think quality fruits and vegetables are a matter of luck, according to University of… Read More

UF/IFAS professor attracts non-agriculture majors to class; gives student 40,000th plant

GAINESVILLE, Fla. — University of Florida Institute of Food and Agricultural Sciences Professor David Clark knows how to entice a broad range of students to his horticultural class: He gives away a plant that he bred. Recently, he… Read More

UF/IFAS study shows flavor trumps health for blueberry buying

Cutline at bottom GAINESVILLE, Fla. — Taste trumps health benefits for blueberry buyers, sending a strong message that fruit consumers value flavor most, new University of Florida research shows. About 61 percent of blueberry consumers buy the fruit… Read More

UF technique to help pine forests adapt to climate change, bioenergy use

Cutline at bottom. Click here for high-resolution image. GAINESVILLE, Fla. — A breakthrough in pine tree breeding will lead to forests better adapted to climate change and bioenergy use, University of Florida researchers report. The improved forests will… Read More