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Just Published: Consumer Preferences for Labels Disclosing the Use of Neonicotinoid Pesticides

Neonicotinoid pesticide use in the U.S. ornamental horticulture industry continues to be in the spotlight due to potential health risks to pollinator insects, with several large retailers requiring disclose of use on plant labels.

In Consumer Preferences for Labels Disclosing the Use of Neonicotinoid Pesticides: Evidence from Experimental Auctions, postdoctoral researcher Xuan Wei and associate professor Hayk Khachatryan examine consumer perceptions toward and knowledge of neonicotinoid pesticides, as well as their preferences for labeling and information disclosure.

The research teamed used laboratory experimental research to assess consumers’ preferences for environmentally-friendly horticultural production practices, focusing on neonicotinoid labeling using an experimental auction format.

The manuscript was also recently recognized as “Outstanding Published Paper which Significantly Contributed to Transdisciplinary Work or Specialty Crops Industries” by the Specialty Crops Economics Section of the Agricultural and Applied Economics Association.

The manuscript can be accessed on the Journal of Agriculture and Resource Economics website.

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