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Tag: consumers

White strawberry one of two new UF/IFAS varieties ready for harvest season

BALM, Fla. — A white strawberry? Not red? Yes, you “read” that right. And it smells a little like a pineapple. It’s also novel in that it’s the first white strawberry to go to market in the United… Read More

UF/IFAS Extension helps develop campaign to connect Southwest Florida consumers, growers

NAPLES, Fla. – Southwest Florida’s farmers want you to eat their produce, and many consumers crave locally grown food. To meet those desires, a UF/IFAS Extension agent is helping launch a new marketing campaign to urge consumers to… Read More