Tag: Joy N. Rumble

Transparency in Agriculture and Natural Resources: Defining Transparent Communication

Dr. Robert Fraley of Monsanto speaking in public

When we think about transparency, we usually think about business, public relations, and government; however; transparency is also an important consideration in agriculture and food industries. Defined as openness and the opposite of secrecy, transparency can be conceptualized… Read More

Getting the Most out of Social Media

Agriculturalists can use social media as a powerful tool for marketing their products and establishing a brand identity.  The goal of this series is to help agriculturalists understand how social media can work for them.  The series also discusses… Read More

Using the Decision-Ade™ Segmentation Strategy to Better Understand Extension Audiences

Some home occupants are more bothered by their utility bill than others.

Decision-Ade™ is a tool Extension can use to better understand how residents with a range of household budgets feel about their utility bills. Analyzing households in terms of both income and utility bill “botheredness” creates a more comprehensive… Read More